A review of Jeff Herman’s Guide to Book Publishers, Editors & Literary Agents

Reviewed by Claire Hamner Matturro

Jeff Herman’s Guide to Book Publishers, Editors & Literary Agents, 28th edition: Who They Are, What They Want, How to Win Them Over
Paperback: 544 pages
New World Library
October 12, 2018, ISBN-13: 978-1608685844

Jeff Herman’s iconic Guide to Book Publishers, Editors and Literary Agents is a well-respected industry standard, much like Writers Market. Now in its 28th Edition, the Guide enjoys continued acclaim and popularity—and there is a good reason for this. Flatly stated, it’s just the one of the best, if not the best, of many (many!) writers’ guides out there.

With a cover teaser “The Best Guide for Getting Published” and a subtitle of “Who They Are/What they Want/How to Win Them Over,” the book promises a lot. And delivers.

Broken into five parts, Herman, in his colossal book, offers not only how-to essays and advice in part one, but a comprehensive list of publishing conglomerates in part two (the Big Five of traditional publishing) as well as a detailed, informative list of independent presses (the indies where most not-already-famous authors are more likely to find a home). In the remaining two sections of the book, Herman offers a rich guide to literary agents in part four and an introduction to independent editors in part five. The agent guide in part four is perhaps the backbone of the book.

With three decades in the world of book publishing, Herman has the know how to take the beginning writer behind the scenes, but at the same time his book provides insight and help to sophisticated, experienced authors. Though more likely aimed at the neophyte, nonetheless, Herman’s Guide collects in one spot information of value to anyone who plans to write a book or who has already written a manuscript.
Updated, the 28th edition provides:

• current information about publishers and imprints, including editors’ names and their category and subject preference and how to submit a manuscript;
• Contact information (including emails), as well as personal interviews with agents and what type of manuscripts they are interested in;
• Agents’ views and other info on self-Publishing, ebooks, and digital publishing;
• Listings for nearly 50 accomplished, independent freelance book editors and suggestions for how to work with them;
• Herman’s tried and true instructions on preparing a book proposal (a daunting task even for the experienced writer) and how to write a query letter that gets a positive response.

Of particular value to the beginner, Herman also includes an essay on scams and what to look out for from predatory agents and unethical editors. Herman observes that “Unfortunately, scams are legion in all areas of enterprise. You need to be careful and discerning without becoming cynical or paranoid.” Then he provides concrete, specific tips on how to do just that.

Despite the wide range of helpful information, the book appears to be primarily aimed at getting an agent. Herman takes the writer through each careful step of the process, and explains the ins and outs of how agents work. Herman is an agent himself and his literary agency has ushered nearly one thousand books into publication. As such Herman is the consummate authority on what he writes about.

The agent listings in part four of the Guide are comprehensive, and often quite fun to read. For example, looking at the entry for Liza Royce Agency (this reviewer’s agency), Liza Fleissig offers insight into her personality—a vegan who cooks a ton of meat for her family, a lawyer who wanted once to go to medical school, a successful career woman who counts time with her family as “the most important thing.” For the writer seeking an agent, the entry on what Liza Royce agency seeks is clear—“strong voices and plot-driven works.”

One of the most fun entries in the agent directory is the “client from hell” segment. Herman asks each of the 125 successful agents featured in his book to describe what they consider the “client from hell.” Answers are illustrative (a guide to what not to be!), but also contain some humorous vignettes and unfortunately some scary stories. One agent described letters threatening physical harm that resulted in police and an arrest, and concluded “If the person is already a client, and I want to take a Valium before each phone conversation, I try to end the professional relationship as quickly as possible.”

For those writers interested in self-publishing, Herman asks the agents for their comments on this increasingly accessible and popular way to publish. Answers vary, but offer insight and occasionally how-to advice. However, Herman’s book is not focused on self-publishing, and would not be the go-to book for a writer committed to self-publishing.

Aside from the fact the Guide is brimming with critical information, it’s also impeccable well organized, with a comprehensive index and a 24-page glossary. Since it is a guidebook, not a novel, readers need to be able to access what they want quickly and without frustration. And that’s the value of the thorough index—it’s comprehensive and organized into sub-categories to make it even more handy to use.

In a fast-paced industry, it’s hard for any print book to keep up with rapid-fire changes, so Herman is quick to advise readers to verify information such as addresses on the internet. That raises the question of why invest $20-30 (depending on sales and where you purchase) in a book if you are just going to have to look stuff up on the internet anyway. The answer is easy: Herman tells you things you won’t find at agent’s websites (their client from hell for example), and he offers “how to” and insider tips you are not likely to find on agents’ websites, and he organizes information in such an easy-to-approach way, that he streamlines research. That is, starting without Herman’s book, a would-be author might wander for weeks among the internet before finding what he or she really needs. Or worse, the novice might end up with a scam artist instead of an ethical agent.
Bottom line: this book is worth the price.

About the reviewer: Claire Hamner Matturro is an honors graduate of The University of Alabama Law School, where she became the first female partner in a prestigious Sarasota, Florida law firm. After a decade of lawyering, Claire taught at Florida State University College of Law and spent one long, cold winter as a visiting legal writing professor at the University of Oregon.  Her books are: Skinny-Dipping (2004) (a BookSense pick, Romantic Times’ Best First Mystery, and nominated for a Barry Award); Wildcat Wine(2005) (nominated for a Georgia Writer of the Year Award); Bone Valley(2006) and Sweetheart Deal (2007) (winner of Romantic Times’ Toby Bromberg Award for Most Humorous Mystery), all published by William Morrow, and Trouble in Tallahassee (2018 KaliOka Press). Coming in Spring of 2019: Privilege (Moonshine Cove), a steamy legal thriller noir set on the Gulf coast of Florida. She recently finished polishing Wayward Girls–a manuscript she co-wrote with Dr. Penny Koepsel–and awaits the happy news when her agent, the great, fun, funny, and radically energetic Liza Fleissig, places it with the right publisher. Follow her at  http://www.clairematturro.com and https://www.facebook.com/authorclairematturro

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